Scaling a Fitness Program with High-Quality Leads & Lower Booking Costs
The Client
A FITNESS PROGRAM PROVIDER looking to generate more leads and increase booked calls while keeping acquisition costs under control.
The Problem
The client set cost targets of $22.65 per lead and $119.45 per booked call, but their existing campaigns were too expensive to scale profitably. They needed:
❌ More cost-efficient lead generation
❌ Lower cost per booked call
❌ Better ad engagement and conversion rates
The Campaign
To optimize Facebook Ads and improve conversions, we implemented:
✅ Refined Targeting Strategy – Focused on high-intent audiences to improve lead quality.
✅ Conversion-Driven Ad Copy & Creatives – Designed messaging and visuals that motivated action.
✅ Landing Page Optimization – Streamlined the booking funnel to reduce drop-offs.
✅ Budget & Bidding Adjustments – Shifted ad spend dynamically to maximize performance.
Outcomes
🚀 Cost per lead reduced, from $22.65 → $2.36
🚀 Cost per booked call improved, from $119.45 → $57.05
🚀 Higher engagement & stronger conversion rates, driving scalable growth
Looking to scale your fitness program profitably? Let’s optimize your campaigns for maximum ROI.
Cost Per Lead
Cost per lead reduced, from $22.65 → $2.36
Cost Per Booked Call
Cost per booked call improved, from $119.45 → $57.05
Higher Engagement & Stronger Conversion Rate
Driving scalable growth
Looking to scale your supplement brand profitably? Let’s build a strategy that drives serious results.
