Optimizing for Lower CPL and Higher Lead Volume (Diabetes)
The Client
A DIABETES CARE/ WEIGHT LOSS SUPPLEMENT BRAND looking to acquire high-quality leads more efficiently.
The Problem
The client’s Cost Per Lead (CPL) was too high at $5.13, limiting scalability. Due to restrictions on audience testing, we had to improve performance without expanding targeting. Key challenges included:
❌ Underperforming ad creatives
❌ Inefficient budget allocation
❌ Lack of audience expansion options
The Campaign
To optimize Facebook Ads, we focused on:
✅ Creative Testing & Optimization – Identified and paused low-performing creatives, reallocating budget to top performers.
✅ Device & Location Targeting – Adjusted ad delivery to prioritize high-converting placements.
✅ Budget Efficiency – Shifted spend dynamically to maximize return without exceeding ad spend limits.
Outcomes
🚀 49% decrease in CPL, from $5.13 → $2.54
🚀 71.23% increase in leads, generating more high-quality prospects
🚀 Higher engagement and conversion rates through refined ad placements
Want to reduce your ad costs while scaling lead generation? Let’s talk.
Looking to scale your supplement brand profitably? Let’s build a strategy that drives serious results.
