Optimizing Creatives for a Diabetes Advocate Organization
The Client
A DIABETES ADVOCATE ORGANIZATION, aimed to reduce Cost Per Lead (CPL) and increase lead volume while restricting ad optimizations to creatives-only testing.
The Problem
The client limited ad testing to creatives, meaning no changes to targeting, placements, or audience expansion. This presented challenges:
❌ High CPL at $5.37, limiting cost-effective lead generation
❌ Underperforming visuals, reducing conversion rates
❌ The need to maximize impact solely through creative improvements
The Campaign
Since audience and targeting changes were restricted, we focused entirely on ad visuals by:
✅ Creative Iteration & Testing – Designed, launched, and refined multiple ad creatives to determine top performers.
✅ Engagement-Driven Design – Developed visuals optimized for attention and action.
✅ Continuous Performance Monitoring – Paused underperforming creatives and reallocated budget to high-engagement assets.
Outcomes
🚀 CPL reduced by 48%, from $5.37 → $2.78
🚀 Lead volume increased by 78.1%, generating significantly more high-quality prospects
🚀 Improved creative engagement, driving better conversion rates
Want to lower your CPL while maximizing leads? Let’s develop a creative strategy tailored to your brand.
Cost Per Lead
CPL reduced by 48%, from $5.37 → $2.78
Lead Volume Increased
Lead volume increased by 78.1%, generating significantly more high-quality prospects
Looking to scale your supplement brand profitably? Let’s build a strategy that drives serious results.
