A FEMININE WELLNESS PRODUCT BRAND looking to maximize sales and lead generation while maintaining a high Return on Ad Spend (ROAS).
The client needed to generate cost-effective leads and sales while ensuring sustainable growth. Their main challenges were:
❌ Limited ad spend requiring efficient budget allocation
❌ Scaling lead generation without increasing CPL
❌ Maximizing ROAS for long-term profitability
To optimize Facebook Ads and increase revenue, we focused on:
✅ Conversion-Optimized Ad Creatives – Designed visuals and messaging that resonated with the target audience.
✅ Lead Generation Strategy – Implemented audience segmentation and retargeting for higher conversions.
✅ Cost Efficiency Improvements – Optimized budget allocation to reduce cost per lead while increasing overall sales.
🚀 Achieved a 6.43x ROAS, exceeding profitability goals
🚀 Generated 14.97 sales from a $195.87 ad spend
🚀 Increased leads by 80.98% while reducing CPL by 45.74%
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Achieved a 6.43x ROAS, exceeding profitability goals
Generated 14.97 sales from a $195.87 ad spend
Increased leads by 80.98% while reducing CPL by 45.74%