Boosting Sales & ROAS for a Sleep Supplement
THE CLIENT
A sleep supplement-focused e-commerce brand, looking to maximize Return on Ad Spend (ROAS) and generate more profitable sales through paid advertising.
THE PROBLEM
The client set a ROAS goal of 2x but struggled to achieve profitability at scale. Key challenges included:
❌ Inefficient audience targeting, limiting conversions
❌ Underperforming ad creatives & messaging, reducing engagement
❌ Budget allocation issues, making it difficult to maximize ROI
❌ Higher ROAS targets, requiring a more optimized funnel
THE CAMPAIGN
To exceed expectations and drive sales growth, we implemented:
✅ New High-Converting Creatives – Designed compelling ad visuals to better resonate with supplement buyers.
✅ Audience Segmentation & Retargeting – Focused on high-intent shoppers and repeat customers.
✅ Ad Copy Optimization – Adjusted messaging to align with consumer pain points and trust-building factors.
✅ Conversion-Focused Optimization – Fine-tuned ad delivery, bidding strategies, and funnel improvements.
OUTCOMES
🚀 Achieved a 5.14x ROAS, far exceeding the 2x goal
🚀 Purchases increased by 53.35%, driving stronger revenue growth
🚀 Generated $10,986.90 in sales from a $1,923.12 ad spend
🚀 Improved audience engagement, leading to more cost-effective sales
Return on Ad Spend
Achieved a 5.14x ROAS, far exceeding the 2x goal
Purchases Increased
Purchases increased by 53.35%, driving stronger revenue growth
Sales
Generated $10,986.90 in sales from a $1,923.12 ad spend
Looking to scale your supplement brand profitably? Let’s build a strategy that drives serious results.
