Boosting Lead Generation & Lowering Acquisition Costs for a Weight Loss Product/ Program
The Client
A WEIGHT LOSS PRODUCT BRAND looking to drive more leads and increase booked calls while optimizing ad spend.
The Problem
The client set cost targets of $14.45 per lead and $70.98 per booked call, but their existing campaigns were too expensive to scale profitably. They needed:
❌ More cost-efficient lead generation
❌ Lower cost per booked call
❌ Better engagement and conversion rates
The Campaign
To optimize Facebook Ads and improve conversions, we implemented:
✅ High-Converting Ad Creatives – Designed compelling visuals and videos tailored to the target audience.
✅ Persuasive Ad Copy – Crafted messaging that addressed pain points and motivated action.
✅ Funnel Optimization – Streamlined the booking process to reduce friction and increase conversions.
✅ Budget & Bidding Adjustments – Shifted ad spend dynamically to maximize ROI.
Outcomes
🚀 Cost per lead reduced by ~76%, from $14.45 → $3.51
🚀 Cost per booked call improved by ~50%, from $70.98 → $35.55
🚀 Higher engagement & stronger conversion rates, leading to sustainable growth
Looking to maximize lead generation while keeping costs low? Let’s craft a strategy that works.
CPL Reduced by 76%
Cost per lead reduced by ~76%, from $14.45 → $3.51
Cost Per Booked Call
Cost per booked call improved by ~50%, from $70.98 → $35.55
Higher Engagement
And stronger conversion rates, leading to sustainable growth
Looking to scale your supplement brand profitably? Let’s build a strategy that drives serious results.
